The Assyrians Essay Example For Students

The Assyrians Essay There are different periods of the Assyrian empire. The first was called theOld Assyrian period which lasted from 2000-1550 BC.Then there was the MiddleAssyrian period which lasted from 1550-1200 BC. The last was the Neo-Assyrianperiod which lasted from 1200-600 BC. The final phase of the Neo-Assyrianperiod is called the Assyrian Empire. The Old and Middle Assyrian periods ( 2000 1200 BC )The name Ashur was used by the Assyrians to designate not only their country,but also their most ancient city and their national god. The cities of Ashur(near modern al-Sharqat), Nineveh, and Irbil formed a triangle that defined theoriginal territory of Assyria. Assyrias early history was marked by frequentepisodes of foreign rule. Assyria finally gained its independence around 2000BC. About this time the Assyrians established a number of trading colonies inCappadocia (central Anatolia), protected by treaties with local Hattic rulers. We will write a custom essay on The Assyrians specifically for you for only $16.38 $13.9/page Order now The most important of these was at Kultepe (Kanesh), north of present-dayKayseri, Turkey. Political developments Brought this enterprise to an end in1750 BC. Assyria lost its independence to a dynasty of Amorite. Then Hammurabiof Babylon took over and established himself ruler of Assyria. The collapse ofHammurabis Old Babylonian dynasty gave Assyria only temporary relief. It soonfell under the control of the Mitanni, until that state was destroyed by theHittites c.1350 BC. The Early Neo-Assyrian Period (c.1200-600 BC)After the collapse of Mittanni, Assyria regained its independence and was ableto hold it thanks to the weakness of its neighbors. The most important event inAssyrian history during the 13 century BC, was the capture of Babylon by KingTukulti-Ninurta (r.1244-1208 BC). Although the conquest was short-lived thememory of it remained strong. In the following centuries the chief adversariesof the Assyrians were the Aramaeans, who settled in Syria and along the upperTigris and the Euphrates rivers, where they founded a number of states. In the9th century BC, under Ashurnasirpal II (r.883-859 BC) and Shalmaneser III (859-824 BC), the Assyrians finally managed to conquer Bit-Adini (Beth-Eden), themost powerful Aramaen state on the upper Euphrates. Shalmaneser then tried toinvade the Syrian heartland, where he met with serious resistance from acoalition of kings that included Ahab of Israel. They successfully opposed himat the battle karkar in 853 B C. Internal disagreements marked the end ofShalmanesers reign, and many of his conquests were lost. Assyrian power began with Tiglath-Peleser III (r. 745-727 BC) taking over thethrone. He began on administrative reforms aimed at strengthening royalauthority over the provinces. Districts were reduced in size and placed undergovernors directly responsible to the king. Outside Assyria, slave states weretaken over and made into Assyrian provinces. In Syria, Tiglath-Pileser foughtand defeated a number of anti-Assyrian alliances. In 732 BC he ruined Damascus,deporting its population and that of northern Israel to Assyria. In 729 hecaptured Babylon to guard against a Chaldean-led rebellion there and wasproclaimed king of Babylon under the name Pulu (Biblical Pul). Hisadministrative reforms and military victories laid the foundation of theAssyrian Empire. Tiglath-Pelesers son, Shalmaneser V, is remembered for hissiege of Samaria, the capital of Israel (recorded in 2 Kings: 17-18). H diedduring the siege and was succeeded by Sargon II, who took credit for thedestruction of Samaria and theex ile of its people in 722 BC. The end of the Assyrian EmpireThe Assyrian Empire was faced with many challenges, Babylon successfullyresisted Assyrian attempts to remove a Chaldean tribal chief who allied withElam for over 10 years, a crusade against the northern state of Urartu, whichresulted in their defeat and battling with rebellious coastal cities. The waragainst his Elamite ally continued for several years with indecisive results. .u79a816a46f1912ad1bb734a658d7d776 , .u79a816a46f1912ad1bb734a658d7d776 .postImageUrl , .u79a816a46f1912ad1bb734a658d7d776 .centered-text-area { min-height: 80px; position: relative; } .u79a816a46f1912ad1bb734a658d7d776 , .u79a816a46f1912ad1bb734a658d7d776:hover , .u79a816a46f1912ad1bb734a658d7d776:visited , .u79a816a46f1912ad1bb734a658d7d776:active { border:0!important; } .u79a816a46f1912ad1bb734a658d7d776 .clearfix:after { content: ""; display: table; clear: both; } .u79a816a46f1912ad1bb734a658d7d776 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u79a816a46f1912ad1bb734a658d7d776:active , .u79a816a46f1912ad1bb734a658d7d776:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u79a816a46f1912ad1bb734a658d7d776 .centered-text-area { width: 100%; position: relative ; } .u79a816a46f1912ad1bb734a658d7d776 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u79a816a46f1912ad1bb734a658d7d776 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u79a816a46f1912ad1bb734a658d7d776 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u79a816a46f1912ad1bb734a658d7d776:hover .ctaButton { background-color: #34495E!important; } .u79a816a46f1912ad1bb734a658d7d776 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u79a816a46f1912ad1bb734a658d7d776 .u79a816a46f1912ad1bb734a658d7d776-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u79a816a46f1912ad1bb734a658d7d776:after { content: ""; display: block; clear: both; } READ: Hiv aids EssayFinally, after another revolt in Babylon, Sennacherib conquered the city anddestroyed in 689 BC. He was assassinated by members of his own family in 681 BC. Esarhaddon (r.608-669 BC), son of Sennacherib, rebuilt Babylon and tried toappease the Babylonians. During his reign, incursions by the Cimmerians andScythians posed serious threats to Assyrian possessions in Anatolia and Media(northwest Iran), the latter of which was a major source of horses for theAssyrian army. Esarhaddons principle accomplishment was the conquest of Egypt,begun by him in 675 BC, but completed by his son Ashurbanipal (r.668-627 BC). Ashurbanipal, was the last great king of Assyria and had to deal with manyrevolts. He led an expedition against Elam and captured Susa, its capital city. After his death, however, the empire gradually disintegrated. In 626 BC,Nabopalassar, a Chaldean nobleman, proclaimed Babylonian independence and,allied with the Medes, set out to challenge Assyria. In the years 614-609,Ashur and Nieveh were captured by the Medes, and the Assyrian king fled toHarran on the northwest frontier. In 605 BC, Nabopolassars son, Nebuchadnezzar,defeated an Egyptian army that had come to the aid of the Assyrians, thuscompleting the destruction of the Assyrian state. Assyrian Society and CultureBefore the development of modern archaeology, the Bible was the chief source ofinformation about Assyria. The image of Assyria by the biblical accounts is oneof irresistible military might. It was seen as an instrument of Gods wrathagainst a sinful people. Archaeological excavations, have unearthed themonuments and written records of the Assyrians kings, confirming this pictureof military prowess and terrible brutality. They maimed, burned, speared anddenounced harshly their captives. They wanted to instill terror and discouragerebellion. They also deported to cities and farmlands the enemy populations. Assyria dominated Babylonia politically, however, culturally was dependent onthe south. The first major collection of cuneiform tablets discovered by 19th-century excavatorsthe library of Ashurbanipal at Ninevehconsists of myths,epics, rituals, lexical texts, wisdom literature, and prophetic and magicaltexts, providing a representative sample of Babylonian scholastic literature. Assyrian art is usually associated with the colossal winged bulls and lionsthat guarded the entrances of their palaces, but even finer are the bas-reliefson the palace walls and the carved ivories used to decorate their furniture. The bas-reliefs portray the Assyrian kings hunting, kneeling before their gods,or conquering foreign cities. Category: Social Issues The Assyrians Essay Example For Students The Assyrians Essay The AssyriansThere are different periods of the Assyrian empire. The first was called theOld Assyrian period which lasted from 2000-1550 BC.Then there was the MiddleAssyrian period which lasted from 1550-1200 BC. The last was the Neo-Assyrianperiod which lasted from 1200-600 BC. The final phase of the Neo-Assyrianperiod is called the Assyrian Empire. The Old and Middle Assyrian periods ( 2000 1200 BC )The name Ashur was used by the Assyrians to designate not only their country,but also their most ancient city and their national god. The cities of Ashur(near modern al-Sharqat), Nineveh, and Irbil formed a triangle that defined theoriginal territory of Assyria. Assyrias early history was marked by frequentepisodes of foreign rule. Assyria finally gained its independence around 2000BC. About this time the Assyrians established a number of trading colonies inCappadocia (central Anatolia), protected by treaties with local Hattic rulers. We will write a custom essay on The Assyrians specifically for you for only $16.38 $13.9/page Order now The most important of these was at Kultepe (Kanesh), north of present-dayKayseri, Turkey. Political developments Brought this enterprise to an end in1750 BC. Assyria lost its independence to a dynasty of Amorite. Then Hammurabiof Babylon took over and established himself ruler of Assyria. The collapse ofHammurabis Old Babylonian dynasty gave Assyria only temporary relief. It soonfell under the control of the Mitanni, until that state was destroyed by theHittites c.1350 BC. The Early Neo-Assyrian Period (c.1200-600 BC)After the collapse of Mittanni, Assyria regained its independence and was ableto hold it thanks to the weakness of its neighbors. The most important event inAssyrian history during the 13 century BC, was the capture of Babylon by KingTukulti-Ninurta (r.1244-1208 BC). Although the conquest was short-lived thememory of it remained strong. In the following centuries the chief adversariesof the Assyrians were the Aramaeans, who settled in Syria and along the upperTigris and the Euphrates rivers, where they founded a number of states. In the9th century BC, under Ashurnasirpal II (r.883-859 BC) and Shalmaneser III (859-824 BC), the Assyrians finally managed to conquer Bit-Adini (Beth-Eden), themost powerful Aramaen state on the upper Euphrates. Shalmaneser then tried toinvade the Syrian heartland, where he met with serious resistance from acoalition of kings that included Ahab of Israel. They successfully opposed himat the battle karkar in 853 B C. Internal disagreements marked the end ofShalmanesers reign, and many of his conquests were lost. Assyrian power began with Tiglath-Peleser III (r. 745-727 BC) taking over thethrone. He began on administrative reforms aimed at strengthening royalauthority over the provinces. Districts were reduced in size and placed undergovernors directly responsible to the king. Outside Assyria, slave states weretaken over and made into Assyrian provinces. In Syria, Tiglath-Pileser foughtand defeated a number of anti-Assyrian alliances. In 732 BC he ruined Damascus,deporting its population and that of northern Israel to Assyria. In 729 hecaptured Babylon to guard against a Chaldean-led rebellion there and wasproclaimed king of Babylon under the name Pulu (Biblical Pul). Hisadministrative reforms and military victories laid the foundation of theAssyrian Empire. Tiglath-Pelesers son, Shalmaneser V, is remembered for hissiege of Samaria, the capital of Israel (recorded in 2 Kings: 17-18). H diedduring the siege and was succeeded by Sargon II, who took credit for thedestruction of Samaria and theex ile of its people in 722 BC. The end of the Assyrian EmpireThe Assyrian Empire was faced with many challenges, Babylon successfullyresisted Assyrian attempts to remove a Chaldean tribal chief who allied withElam for over 10 years, a crusade against the northern state of Urartu, whichresulted in their defeat and battling with rebellious coastal cities. The waragainst his Elamite ally continued for several years with indecisive results. .u75d71d545f20a25230005ca2d9b40f69 , .u75d71d545f20a25230005ca2d9b40f69 .postImageUrl , .u75d71d545f20a25230005ca2d9b40f69 .centered-text-area { min-height: 80px; position: relative; } .u75d71d545f20a25230005ca2d9b40f69 , .u75d71d545f20a25230005ca2d9b40f69:hover , .u75d71d545f20a25230005ca2d9b40f69:visited , .u75d71d545f20a25230005ca2d9b40f69:active { border:0!important; } .u75d71d545f20a25230005ca2d9b40f69 .clearfix:after { content: ""; display: table; clear: both; } .u75d71d545f20a25230005ca2d9b40f69 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u75d71d545f20a25230005ca2d9b40f69:active , .u75d71d545f20a25230005ca2d9b40f69:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u75d71d545f20a25230005ca2d9b40f69 .centered-text-area { width: 100%; position: relative ; } .u75d71d545f20a25230005ca2d9b40f69 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u75d71d545f20a25230005ca2d9b40f69 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u75d71d545f20a25230005ca2d9b40f69 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u75d71d545f20a25230005ca2d9b40f69:hover .ctaButton { background-color: #34495E!important; } .u75d71d545f20a25230005ca2d9b40f69 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u75d71d545f20a25230005ca2d9b40f69 .u75d71d545f20a25230005ca2d9b40f69-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u75d71d545f20a25230005ca2d9b40f69:after { content: ""; display: block; clear: both; } READ: The Glass Menagerie Essay SummaryFinally, after another revolt in Babylon, Sennacherib conquered the city anddestroyed in 689 BC. He was assassinated by members of his own family in 681 BC. Esarhaddon (r.608-669 BC), son of Sennacherib, rebuilt Babylon and tried toappease the Babylonians. During his reign, incursions by the Cimmerians andScythians posed serious threats to Assyrian possessions in Anatolia and Media(northwest Iran), the latter of which was a major source of horses for theAssyrian army. Esarhaddons principle accomplishment was the conquest of Egypt,begun by him in 675 BC, but completed by his son Ashurbanipal (r.668-627 BC). Ashurbanipal, was the last great king of Assyria and had to deal with manyrevolts. He led an expedition against Elam and captured Susa, its capital city. After his death, however, the empire gradually disintegrated. In 626 BC,Nabopalassar, a Chaldean nobleman, proclaimed Babylonian independence and,allied with the Medes, set out to challenge Assyria. In the years 614-609,Ashur and Nieveh were captured by the Medes, and the Assyrian king fled toHarran on the northwest frontier. In 605 BC, Nabopolassars son, Nebuchadnezzar,defeated an Egyptian army that had come to the aid of the Assyrians, thuscompleting the destruction of the Assyrian state. Assyrian Society and CultureBefore the development of modern archaeology, the Bible was the chief source ofinformation about Assyria. The image of Assyria by the biblical accounts is oneof irresistible military might. It was seen as an instrument of Gods wrathagainst a sinful people. Archaeological excavations, have unearthed themonuments and written records of the Assyrians kings, confirming this pictureof military prowess and terrible brutality. They maimed, burned, speared anddenounced harshly their captives. They wanted to instill terror and discouragerebellion. They also deported to cities and farmlands the enemy populations. Assyria dominated Babylonia politically, however, culturally was dependent onthe south. The first major collection of cuneiform tablets discovered by 19th-century excavatorsthe library of Ashurbanipal at Ninevehconsists of myths,epics, rituals, lexical texts, wisdom literature, and prophetic and magicaltexts, providing a representative sample of Babylonian scholastic literature. Assyrian art is usually associated with the colossal winged bulls and lionsthat guarded the entrances of their palaces, but even finer are the bas-reliefson the palace walls and the carved ivories used to decorate their furniture. The bas-reliefs portray the Assyrian kings hunting, kneeling before their gods,or conquering foreign cities. Social Issues

Dairy Milk Chocolate Essay Example

Dairy Milk Chocolate Essay Example Dairy Milk Chocolate Paper Dairy Milk Chocolate Paper delightful combination of milk chocolate and white chocolate. Giving consumers anexciting reason to keep coming back into the fun filled world of Cadbury. Our Journey: Cadbury Dairy Milk has been the market leader in the chocolate category for years. Andhas participated and been a part of every Indians moments of happiness, joy andcelebration. Today, Cadbury Dairy Milk alone holds 30% value share of the Indianchocolate market. In the early 90s, chocolates were seen as meant for kids, usually a reward or a bribe for  children. In the Mid 90s the category was re-defined by the very popular `Real Taste of  Life campaign, shifting the focus from `just for kids to the `kid in all of us. It appealedto the child in every adult. And Cadbury Dairy Milk became the perfect expression of  spontaneity and shared good feelings. The Real Taste of Life campaign had many memorable executions, which people stillfondly remember. However, the one with the girl dancing on the cricket field hasremained etched in everyones memory, as the most spontaneous ; un-inhibitedexpression of happiness. This campaign went on to be awarded The Campaign of the Century, in India at theAbby (Ad Club, Mumbai) awards. In the late 90s, to further expand the category, the focus shifted towards wideningchocolate consumption amongst the masses, through the Khanewalon Ko Khane Ka37 Bahana Chahiye campaign. This campaign built social acceptance for chocolateconsumption amongst adults, by showcasing collective and shared moments. More recently, the Kuch Meetha Ho Jaaye campaign associated Cadbury Dairy Milk  with celebratory occasions and the phrase Pappu Pass Ho Gaya became part of streetlanguage. It has been adopted by consumers and today is used extensively to express joyin a moment of achievement / success. The interactive campaign for Pappu Pass Ho Gaya bagged a Bronze Lion at the  prestigious Cannes Advertising Festival 2006 for Best use of internet and new media. The idea involved a tie-up with Reliance India Mobile service and allowed students tocheck their exam results using their mobile service and encouraged those who passedtheir examinations to celebrate with Cadbury Dairy Milk. The Pappu Pass Ho Gaya campaign also went on to win Silver for The Best IntegratedMarketing Campaign and Gold in the Consumer Products category at the EFFIES 2006(global benchmark for effective advertising campaigns) awards. During the 1st World War, Cadbury Dairy Milk supported the war effort. Over 2,000male employees joined the armed forces and Cadbury sent books, warm clothes andchocolates to the front. 38 Cadburys big Bytes Kuch meetha ho jaye uggests Cadbury India, its brand ambassador Amitabh Bachchansmiling down the hoardings lined along Mumbais Marine Drive right down to thecompanys corporate head office at Mahalakshmi. While the chocolate major is waitingfor Diwali to see a turnaround in its business after the worm’s controversy, at the momentits all about driving growth for the category, which has seen a decline since the firstquarter of this year. Being the market leader in chocolates with a 70 per cent share, the company hasattempted to stretch the boundaries withi n chocolate confectionery. It has also beenadventurous in unleashing a brand new category within chocolate early this year. Introducing the concept of sweet snacking, it launched Cadbury Bytes in the south withthe positioning `Snacking ka meetha funda. The product is a crunchy wafer pillow with achoco-cream centre and is being rolled out nationally. 39 Explaining the need to introduce this new category, Bharat Puri, Managing Director,Cadbury India, says, While we were sure of our core competencies, there was need for  innovation to deliver double-digit growth. What we found was that we were under-represented in the area of snacking on the go and that there was a need for a light crunchysnack. While entry into salted snacks was ruled out, sweet snacks were the obviouschoice, and Bytes is unique to the chocolate majors Indian portfolio. Getting the right product and packaging was a challenge for the company. It has sub-contracted the product to get the volumes and is poised for a national launch. Adds Puri,After all this was the first category anywhere in the world that Cadbury was entering andwe did not have the expertise. So the best way was to test-market the product and todaywe find that it has already bagged five per cent of the chocolate market. The company has no apprehensions of cannibalization of its chocolate brands. It believesthat while its chocolates are more of indulgence products, Bytes is about snacking whenone is hungry and can be treated as a snack in between meals. The aim of this project is to evaluate the marketing strategy of Cadburys Dairy Milk. To do this, I will need to gather information about the product; I will ask a questionnaire which is a primary research method. Then I will also gain some secondary research, this will be achieved by searching the internet for information and from a product information letter from Cadbury. I will investigate all aspects of Dairy milks marketing mix, these include: product, price, promotion and place. After I have investigated these aspects I will analyse and evaluate my results from the Primary research. History of Dairy Milk and Cadbury Cadburys started as a one-man business, opened in 1824 by a Quaker, John Cadbury, in Bull Street Birmingham, was to be the foundation of Cadbury Limited, now one of the worlds largest chocolate producers. By 1831 the business had changed from a grocery shop and John Cadbury had become a manufacturer of drinking chocolate and cocoa, the start of the Cadbury manufacturing business as it is known today. Dairy Milk is a brand of chocolate bar made by Cadburys popular in the United Kingdom and around the world. It was introduced in 1905. There are a number of varieties including Fruit ; Nut and Whole Nut. And Fruit variety was available for a short time but was discontinued. In 2003 Cadburys made Dairy Milk into superbrand, bringing a number of different products under the Dairy Milk branding. For example Wispa bars were phased out and replaced by Dairy Milk with bubbles. As of 2004, there are ten varieties of Dairy Milk produced in the UK